Robert N. Heintzelman Eminent Scholar Endowed Chair

The Robert N. Heintzelman Eminent Scholar Endowed Chair was established to promote the understanding and prevention of greed and to foster the development of altruism. The primary purpose of the endowment is to support the chair in conducting basic and applied research to better understand the causes of greed in humankind and determine appropriate methods to eliminate greed.

About the Endowed Chair Fund

The Robert N. Heintzelman Eminent Scholar Endowed Chair was a charitable bequest from the estate of Robert Neil Heintzelman to establish a fund at the University of Central Florida in 2002. A selection committee is appointed by the College of Community Innovation and Education (CCIE) to appoint a key faculty scholar with distinguished reputation to engage in research and scholarly activities that determine the causes of greed and identify methods and strategies of eliminating these causes.

About the Research

Research on the causes of greed is conducted using both basic and applied research.

  • Basic research will be conducted in order to define greed and altruism as well as the development of these traits and their impact on child development and adult behavior.
  • Applied research will also be conducted to explore strategies that impact the growth of greed, altruism, and ethical behavior, including clinical and educational applications.

Current Research Focus

Given the limited research available to examine the construct of greed, current work is focused on defining greed and measuring this construct through:

  • Development of the Heintzelman Greed Scale© (HGS) to measure dispositional greed using instrument development best practices (e.g., American Educational Research Association [AERA], the American Psychological Association [APA], & the National Council on Measurement in Education [NCME, 2014]; Crocker & Algina, 2006; DeVellis, 2017; Dimitrov, 2012; Lambie, Blount, & Mullen., 2017; Wolfe & Smith, 2007).
  • Validity studies examining the soundness of the HGS scores with diverse samples in order to test and modify the assessment (e.g., establish evidence of internal consistency reliability and construct, criterion, convergent, and divergent validity).
  • Greed studies examining variables contributing to greed.
Glenn Lambie headshot

The endowed chair is held by Glenn Lambie, Ph.D. (2018 to present)

Multidimensional Dispositional Greed Assessment©

Given the limited research examining the construct of greed along with limitations in existing assessments, we developed the Multidimensional Dispositional Greed Assessment (MDGA). The MDGA is designed to measure adults’ dispositional greed. We completed two studies in developing the MDGA: (a) the construction and administration of the MDGA to an initial sample of adults (study 1, exploratory factor analysis [EFA]; N = 875), and (b) the administration of the MDGA to a validating sample of adults (confirmatory factor analysis [CFA]; N = 922) and examining evidence of convergent validity (study 2). The EFA results identified a 21-item MDGA exploratory model, accounting for 73.97% of the variance and encompassing three factors, including (a) Insatiable Pursuit for More at all Costs, (b) Desire for More, and (c) Retention Motivation. The CFA results validated a three-factor oblique 20-item MDGA model, accounting for 59.1% of the variance, and evidence of convergent validity. The MDGA is a promising self-report measure for scholars investigating the construct of dispositional greed.

To request a copy of the MDGA and the assessment training manual, please e-mail Glenn Lambie, Ph.D.